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Founder and Senior Partner

Licensed Business Broker

About Daniel Kogan

Daniel has 16 years experience in business management and development.


Daniel’s ability to think laterally and strategically gives him a strong capacity to identify points of weakness and implement efficient procedures to assist business owners to set, then achieve their goals.

Having managed, owned and sold his own businesses in the past, Daniel understands the practical ins-and-outs of business ownership, as well as the complexities of a sales process.


In his further work as a business development consultant in multinational businesses, Daniel developed unique problem solving techniques, which are invaluable in a business transaction. He has an eye for detail and creativity which sets him apart, and can swiftly identify problematic areas in a business which enables him to implement efficient solutions.

Daniel is the guy that frequently goes above and beyond the call of duty when it's needed. He's the person you want in your corner when obstacles arise, as they often do in a business sale.

Empathetic and honest, Daniel is able to understand the perspectives of both vendors and purchasers. He strives to keep all parties involved in a business transaction as informed and comfortable as possible.


Daniel is the hungry ambitious type who is the first in the door and the last to leave.  In fact, we often wonder if he sleeps at the office.

Here at VBA, we know from experience, one of the most important aspects of building a successful business is process. Aside from selling businesses, Daniel is VBA’s licensee, he oversees the logistics and operational processes for the team to ensure we stay efficient and always several steps ahead of our competitors.

In his personal time, Daniel is a big foodie, and is often out eating and drinking his way around Sydney with his wife Jodie, an employment lawyer at one of the most reputable global firms around. Keeping up to date with current food trends is a hard job, but someone has to do it. 


Daniel's memorable moment

It was Daniel’s first self-generated deal as a Broker.  After 4 months on the market a deal was made, however the Purchaser decided to retract from the binding sale post contract exchange and Landlord approval. 


Daniel’s commitment and determination to not let his Vendor down, saw him spend countless hours researching the Retail Leasing Act and contract law.  Despite solicitors giving up on an outcome, Daniel took it upon himself to take control of the situation and ensure the Vendor was fairly and ethically remunerated. Within 2 days, Daniel introduced a new buyer who went on to acquire the business.  The Vendor was $100,000+ better off due to Daniel's actions from this process in just a few weeks.


Daniel's tough lesson:

Not understanding the fundamentals of GST and income tax when getting into his first business, and receiving a huge GST, PAYG and income tax bill he was not prepared for.  Ouch - a lesson we hope you don't have to learn the hard way.


VBA Daniel Kogan
VBA Daniel Kogan
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